MINI MINI Cooper VS. Porsche
Some people don't know that the little MINI is full of horsepower, has go-cart handling and has a history of winning rally car championships. So we had to remind them. And MINI likes to fight above their weight class, so we figured why not challenge Porsche to a race? Publicly. Say, with a full-page ad in the New York Times and a youtube video calling out Porsche USA’s president directly, by name. And why not fly a banner plane over Porsche headquarters while we’re at it? Oh, and also broadcast the race live on Facebook?