Surprisingly most gamers still buy their games from brick and mortar retailers like Gamestop and Walmart. Tasked with persuading them to download their games digitally instead, we created these spots for PlayStation Store. In the films we bring the digital marketplace to life and follow the store's merchant as he leads us through his wondrous emporium. 

We created rich media units that brought the PlayStation Store to life in the digital world. Users could click on items, see videos of the items in use,
and download the games all in one place.