DoorDash
The Fan Coach
For the first time in 42 years, Bill Belichick was out of a coaching job. Or was he? During Coach’s first ever break from the field, we partnered with Coach Belichick and offered him the gig of a lifetime. Come be The Fan Coach at DoorDash, and help fans do gameday right. You’ve got questions? Coach has answers.
Social Activation
We asked fans to submit their game-day questions to The Fan Coach via our social channels. The submissions were fantastic, and Coach stayed true to his iconic, press conference, persona.
The fans with the best questions for Coach received a red, Belichick-inspired, DoorDash hoodie to truly look the part on Gameday.
