Reebok
More Than Tape
Ronda Rousey is an inspiration to so many people. We gave Ronda the ability to take her fan’s love and support into the octagon. In the months before UFC 193, Reebok reached out to its followers on social media and asked them to tweet messages of support to Ronda using #MoreThanTape. Thousands of people responded, each with their own message for the champ. These messages were then printed onto rolls of athletic tape and delivered to Ronda, so she could have her hands wrapped with them in the lead-up to her fight with Holly Holm.
