One of the most epic car launches in Audi's history required an equally epic campaign. So, with the help of Ricky Gervais, David Chang and a host of other equally interesting personalities, we celebrated the spirit of staying uncomrpomised.
The average human lifespan is 71 years. That’s 25,915 days. How are you using yours?
Surprisingly most gamers still buy their games from brick and mortar retailers like Gamestop and Walmart. Tasked with persuading them to download their games digitally instead, we created these spots for PlayStation Store. In the films we bring the digital marketplace to life and follow the store's merchant as he leads us through his wondrous emporium.
We created rich media units that brought the PlayStation Store to life in the digital world. Users could click on items, see videos of the items in use,
and download the games all in one place.
We partnered with local favorite, Copper Mountain Ski Resort, to add life to their 'Raised On Colorado' campaign. Besides traditional media, we created several unique promotions including the 'Pray For Snow' prayer candle. The deeper the snow, the better the season.
Ronda Rousey is an inspiration to so many people. We gave Ronda the ability to take her fan’s love and support into the octagon. In the months before UFC 193, Reebok reached out to its followers on social media and asked them to tweet messages of support to Ronda using #MoreThanTape. Thousands of people responded, each with their own message for the champ. These messages were then printed onto rolls of athletic tape and delivered to Ronda, so she could have her hands wrapped with them in the lead-up to her fight with Holly Holm.
This year's hottest trend: Saving.
To launch Omni-Heat Electric apparel for Columbia Sportswear, we found the one guy who had no use for the product, and made him our spokesman.
Some people don't know that the little MINI is full of horsepower, has go-cart handling and has a history of winning rally car championships. So we had to remind them. And MINI likes to fight above their weight class, so we figured why not challenge Porsche to a race? Publicly. Say, with a full-page ad in the New York Times and a youtube video calling out Porsche USA’s president directly, by name. And why not fly a banner plane over Porsche headquarters while we’re at it? Oh, and also broadcast the race live on Facebook?
Television has changed. But too many people still get their TV the old way. PlayStation Vue believes the way you get TV should be just as amazing as what’s on it.
That’s why we’re rewriting the rules of television. And watching will never be the same.
In 2016, we launched a national campaign for PlayStation Vue; Sony’s new, live TV streaming service. Tailoring our message to the gamers who were most likely to adopt the product, we created a campaign that postionied Vue as a legitimate alternative to cable.
FirstBank has amazing customer service. You might even say it’s too good to believe. Here are three films we created with Adam and Dave at Arts and Sciences
to illustrate the greatness that is FirstBank.
We were fortunate enough to announce the partnership between FirstBank and Zelle Mobile Pay and remind folks to pay your friends back,
before they pay you back.
We let Donald do most the talking with these ones, and just encouraged everyone to eat some really good Hapa sushi before it’s all over.
27 years ago, 5 guys in Kansas City started a rock band. This is the story of how high speed
Internet brought them back together for an encore performance.
Revive Kombucha was in need of a redesign to stand out from the competition and appeal to new consumers. We gave them a vintage-inspired look with a modern twist featuring a new hand-lettered logo as the hero, and simplified the content so the design can speak for itself. Their previous brand voice was left intact so as not to forget their humble beginnings at a Santa Rosa farmers market.
For Revive Kombucha’s first advertising campaign, we wanted to pay homage to the brand’s hometown. We printed magazine inserts on LSD blotter paper (sans actual LSD) that ran in Rolling Stone. In addition to that, we put up wild postings in the Haight-Ashbury neighborhood of San Francisco.
Was this just a ploy to challenge Apple's market dominance or was it in fact, the greatest social experiment in history?
Perhaps it was both.
